Glossary
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Stock symbol, or stock ticker, or ticker

Māori translation:
Definition

A stock symbol, stock ticker, or ticker is a series of 1-5 letters, or an abbreviation, that represents a company or ETF’s stock listed on a share market. They were introduced in November 1867, around the time of ticker tape machines, and were based on a ‘tick’ that shows movement of shares prices going up or down. They made trading across America more accurate and efficient using a shortened version of a company name. Today, some tickers are quirky and inventive, such as: Petco’s Health and Wellness Company’s WOOF, Harley-Davidson’s HOG, Cheesecake Factory CAKE, Dave & Buster's Entertainment’s PLAY, Gorilla Technology Group’s GRRR, Pacer US Small Cap Cash Cows CALF, Steven Madden’s SHOO, Southwest Airlines’ LUV, and Olympic Steel’s ZEUS. Learn more about the history of stock tickers here.

We acknowledge and thank the FMA, Dr Karena Kelly and Brook Taurua Grant, the RBNZ and the Māori Dictionary for their research which helped us with te Reo Māori kupu for this glossary.

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