Geographic revenue exposure
Geographic revenue exposure is the proportion of a company's revenue that’s generated from a variety of geographic regions — that is, how global a company is. It can help investors understand how much of a company's revenue — and their potential market growth opportunities — comes from countries or regions outside of where they’re headquartered. It can also show how much a company could be exposed to geopolitical risks, or positive or negative regional economic conditions. For example, Chicago-based US company McDonald's has more than 40,000 restaurants in more than 120 countries on six continents, so when some Muslim-majority countries boycotted McDonald’s restaurants in late 2023-24, it impacted negatively impacted the company’s revenue in those regions.
We acknowledge and thank the FMA, Dr Karena Kelly and Brook Taurua Grant, the RBNZ and the Māori Dictionary for their research which helped us with te Reo Māori kupu for this glossary.
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